Smart PLS 4
No. of Licenses:50, Validity of Licenses (Years):5
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SmartPLS is a widely used software tool for Partial Least Squares Structural Equation Modeling (PLS-SEM), a statistical approach primarily used in social sciences, marketing, management, and related fields for analyzing complex cause-effect relationship models involving latent variables.
Key Features of SmartPLS:
- PLS-SEM Modeling:
- Ideal for exploratory research, prediction, and theory development.
- Handles complex models with multiple constructs and indicators.
- Useful when data does not meet normal distribution assumptions.
- User-Friendly Interface:
- Visual drag-and-drop model building.
- Interactive diagrams for path models.
- Bootstrapping & Significance Testing:
- Estimate confidence intervals and test path significance.
- Measurement Model Evaluation:
- Assess reliability and validity (e.g., Cronbach’s alpha, AVE, Composite Reliability).
- Structural Model Evaluation:
- Examine R², path coefficients, f² effect sizes, and predictive relevance (Q²).
- Multi-group Analysis:
- Compare model estimates across different groups (e.g., gender, country).
- Mediation and Moderation Analysis:
- Explore indirect effects and interaction effects.
- Import/Export Capabilities:
- Supports Excel, CSV, SPSS, and other data formats.